The Product Registration plugin allows you as a business owner to provide quicker and more efficient service & support to your customers. Registering the products can help your valuable customers to get the most out of the product warranty. When your customers call in for a tech support, you will know immediately what the serial number is or date of purchase and other sometimes hard to find warranty information. Registering the products also help your customers to keep a track of the all the purchased items in one place. Not only that, registering a product solidifies the start date of the warranty period and cut down any kind of confusion down the line, if an item (i.e. product) was given to the customer as a gift with no proof of purchase. With the product registration information, a store owner (or online business) can easily communicate with the customers to provide specific product support alerts. You can always target specific product owners in your marketing strategy to deliver a personalized shopping experience.