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How to use Salesforce Marketing Cloud (SFMC) LookupOrderedRows AMPScript to search data in a data extension that returns multiple rows

Written by Lavish Kumar

written by Lavish Kumar

Today, we will talk about Salesforce Marketing Cloud (SFMC) and AMPScript (LookupOrderedRows AMPScript to be specific). Salesforce Marketing Cloud (SFMC) is a customer relationship management (CRM) platform for marketers that allows marketers to create 1-to-1 journeys across the entire Salesforce Customer Success Platform -- journeys that span not only digital marketing, but sales and service as well. This simplifies data management, segmentation and campaign management, making it easy to create compelling digital marketing campaigns, boost customer engagement and ultimately drive more leads into Salesforce.

In this tutorial, we will go over the LookupOrderedRows AMPScript that can be used to search data in a data extension that returns multiple rows.